Role: UX Architect - UX & Strategy
Hit or Miss is a brand new type game from OLG where draws happen approximately every 5 minutes and players can play up to 30 draws in a row. This responsive page informs users about the game, how to play, using the app, ticket & prize claim info and odds & payouts.
Being a new type of game, different from the OLG roster, Hit or Miss does not fit into any of the existing game categories. Targeted at younger demographic, this fast paced game will be a flagship model to test the new “Quick Games” category, which will be expanded in the near future.
How do you integrate the new game type of game without disrupting the logic of existing games and categories?
Addition of Quick Draw category and the Hit or Miss game under the Watch ‘N Win category. Quick Draw will lead users to the category landing page. Hit or miss will lead to the game page. This will retain consistency with the current logic structure and the navigation, retaining existing 'mega menu' styling.